Blog Archives

What Makes Marketing Work

The link between marketing efforts and intended result is encapsulated in this quote:

“In marketing, result is always achieved based on the right action, aimed at the right audience at the right time.”

-Mayowa Odunnaike

Therefore, if you truly want results, examine:
1. If your actions are right?
2. Are your actions directed or targeted at the right audience?
3. Are your actions made at the right time?

How do you know if it is right? Research will tell you if the 3 items above are right or not. You can not do without relevant data. Get relevant data, analyse data and act based on findings or insights from analysed data.

If you agree with this, knidly drop your comments or even practical examples from experience.

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May 11, 2020 · 8:20 PM

Marketing and Branding Masterclass

via Marketing and Branding Masterclass

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April 24, 2020 · 12:59 AM

Refer A Friend

via Refer A Friend

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August 6, 2018 · 4:36 PM

Short Courses and Workshop Sessions

via Short Courses and Workshop Sessions

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August 6, 2018 · 4:17 PM

Success is a function of Action

“Success…seems to be connected with action. Successful men keep moving. They make mistakes, but they don’t quit.”

-Conrad Hilton

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April 5, 2016 · 3:57 PM

The key to achieving your goal


“Planned daily action is the key to achieving your goals. Act daily in the direction of your set goal no matter what you face.”

-Mayowa Odunnaike


March 21, 2016 · 8:00 AM

The Growth Process

“Without goals, and plans to reach them, you are like a ship that has set sail with no destination.”

-Fitzhugh Dodson

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March 19, 2016 · 2:15 AM

A Quote for Business Strategists

“In preparing for battle I have always found that plans are useless, but planning is indispensable” -Eisenhower

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January 30, 2015 · 6:14 PM


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January 16, 2015 · 12:00 AM