Tag Archives: Social Media

Social Media – Putting All the Pieces Together

Twitter and Facebook and Blogs..oh my! YouTube and LinkedIn and Amplify…oh my! Are you wondering how to fit all the pieces of the social media puzzle together? Are you feeling overwhelmed before you even get started?

Social Media Image

Social media doesn’t have to be overwhelming, you can keep it simple…yes, simple! There’s all the talk about social network sites, all the technical programs available, all the tools, all the applications, and there’s video…it goes on and on. Where do you start and where does it all go? How does it all fit together?

When starting with social media you’ll need to define your objectives, define your target market, and create your strategy. In other words, define what it is you want to accomplish by using social media (your objectives), who do you want to reach (your target market), and how you are going to accomplish those objectives (your strategy).

Do you want to become the “go to” dentist in your area? Maybe you want to become “The” cosmetic dentist in your area or want to grow your practices email list. Just what is it you want to accomplish?

Your objectives, target market, and strategy become your plan of action.

Once these pieces are together you’re ready to start filling in the rest of your puzzle…choosing your social networks. To do this, you’ll need to be clear on your target market and familiar with which social networks they prefer to use the most.

Let’s put this in perspective: If you are on Twitter and your target is on Facebook, you aren’t going to accomplish anything…you’re not where your client is…see the importance? You want to go where the “eyeballs” are…be known and be seen where your target market is.

Just like your regular puzzle, you add one or two pieces at a time. When choosing your social networks, start slow with one, possibly two, of the network pieces. Many like to start with Facebook or Twitter and a blog. As you get comfortable with these pieces, you have the option to add more pieces to your social network. But the key is finding and working within your comfort level.

Whether you’re putting together a 500 piece puzzle (a couple of networks) or a 2000 piece puzzle (most of the networks) keep working and soon your social media puzzle will all be together in one good fit!

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Social Media Marketing – Why You Need It

If you are not using social media you are missing the boat. Business owners on the web have the opportunity to generate traffic and build an online presence with the least amount of work and money. You don’t have to pay for pay-per-click advertising any more.

Fortune 500 companies are in the know – they are utilizing the power of social media networks as a way to receive strength and popularity in the market today.

 

If you sell products on the web or if you offer services Social Media is the answer. Social media can create the targeted traffic that you need to make your business profitable. Fortune 500 companies continuously admit to increase in revenue based solely on the use of social media outlets. Micro-blogging is what you should focus on to get your services and products in a more advanced position.

 

Internet marketing has become strategy based Social Media Marketing (SMM). SMM allows you to promote your ideas, show people you are the expert and build new relationships in business. Remember that the more people you actually reach and the more people you can get connected with, the better. The quicker people will be exposed to your business ideals and your products/services – the better! Be careful to build relationships not run people off by shoving your products and services down their throats. I recommend an 80/20 ratio. 20% actual product marketing, 80% letting them get to know you, what you are about, being a friend, making conversation and being of service. Retweet clever comments, share helpful blog posts, be of interest and add value to the conversation.

 

This type of marketing is actually fun! You get a chance to be the one on the front lines – running your business from a front line perspective while still managing all that you need to. You can reach a large audience and it’s completely free. You will meet people you normally don’t have a chance to meet- you get to see the face of your clients in a real and unique way. Business has never looked this good.

 

Good SMM raises your search engine positioning and ranking to the highest level possible in a fast way – this is what you want – more people to find you in a quick and meaningful way. These networking sites help you gain a huge amount of excellent quality links that lead to various gains for any business site. This is how you grow your search engine traffic everyday.

 

Social Media Marketing is about relationships that grow; you grow them and you will grow your business for a lot less money and with much better results.

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