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From all of us at Edusearch Global Network Limited.
Running ads on Facebook can make your entrepreneurial dreams come true or can be a nightmare. It all depends on your Facebook Advertising Strategies.
Let’s start from the beginning. Facebook is a pay-per-click marketing channel. This means that you’ll be paying every time someone clicks on your ads. You can also be charged based on ad impressions, video views, and other metrics.
Having a solid Facebook PPC (pay-per-click) strategy helps you to get more people to your website and increase the sales revenue.
But what makes a good Facebook PPC strategy?
After managing tens of Facebook ad campaigns, I can tell you this: The perfect Facebook ad strategy includes both successes and failures.
You can’t have one without the other.
However, you should also create yourself a safety net by applying multiple Facebook PPC strategies at once.
If one strategy fails, you’ve still got others that bring you the results.
Up next, I’m going to share one of the Facebook advertising strategies that in my experience often deliver a positive return on investment.
Are you ready to step up your Facebook ad game?
When analyzing Facebook advertising costs, it was found that your cost-per-click can vary by 700%, depending on the ad placement you’re using.
For example, displaying your Facebook ads to people via the Audience Network is way cheaper than advertising on Instagram.
However, the lowest cost-per-click price doesn’t always guarantee the best results.
You can experiment with different Facebook ad placements to find out which one has the lowest cost-per-conversion and the highest ROI.
Currently, there are nine different Facebook ad placements available in the Ads Manager:
For example, the Instant Articles ad placement lets you place your Facebook ads into the instant article feeds of mobile Facebook users.
Here’s how a Facebook mobile ad looks inside an instant article.
While Facebook news feeds are the most widely used ad placement, it doesn’t mean you couldn’t benefit from other platforms, such as Instagram ads or offers displayed among Facebook Suggested Videos.
Is market research of any value to both an existing and a new business?
It is believed that accurate and thorough information is the foundation of all successful business ventures because it provides a wealth of information about prospective and existing customers, the product, the competition, and the industry in general. It allows business owners to determine the feasibility of a business before committing substantial resources to the venture.
In case you just dabbled into the business you are currently in without a professionally done market research, you lack what makes the difference in any endeavour; the right information is key! Get a free advice- stop struggling… go for knowledge about your customers, market, product, competition and the industry you are operating in. Engage the services of certified management consultants. The benefits far outweigh what it will cost you. Be wise!
Do you know that you’re losing a lot of clients or prospects by using your personal email address instead of your Brand Custom Domain Email Address?
A small investment in a business email account can be the difference between success and failure for your new business. Yet, many businesses allow lack of a proper business email solution take them by surprise as their companies start to scale.
According to Microsoft, here are a few of the benefits from a business email account that you won’t get from a free email account:
1. Build trust with your customers
Imagine you are at a networking event and meet your dream client. You spend the evening talking about your services and what makes you different from the competition. She is excited about what you bring to the table and asks for your business card. You hand it over only to show that your personal email address does not reflect your business’s name. Instead of reading “YourName@YourBusinessName.com,” your non-enterprise email reads “YourBusinessName@gmail.com or YourName@yahoo.com.” A familiar look of uncertainty rushes over her face and you know that she likely won’t reach out after all. Small details can make or break trust with a client. Using a free email account implies that your business is too young, small or lacking in the technical proficiency to obtain a domain-based email address—all red flags to a potential client.
2. Customers will notice your email address
Besides gaining client trust with a business email, you also have a better chance of your email being remembered in case your business card is lost. It’s standard practice for business emails to be simple, like “YourName@YourBusinessName.com,” which allows for easier recall if someone is trying to get a hold of you quickly. Having your own Custom Domain Email Address will also give you a great carriage when discussing deals with your prospects, making you look like a big brand and win contracts with ease. As a Business Person, having your own Custom Domain Email Address (e.g email@example.com) gives you a high regard and competitive advantage over your competitors.
3. Enterprise email helps you scale with ease
Your email is a recorded history of your company, and losing any bit of that could leave you without important context as you grow. By choosing a business email solution from the beginning, you are laying the groundwork to scale with ease.
This sounds interesting! So what?
I have made a Video from the past training event for a token of #3000 only. This Video is a step-by-step tutorial that will show you how to create and configure your own Custom Domain Email Address for FREE (e.g firstname.lastname@example.org) without using G-Suite or even having a website. Next training is Friday 17th, August @ 10AM. Venue: 3 Charity Road, New Oko-Oba, Agege, Lagos. Fee: #3,000 (for early bird payment only). Payment at the venue door is considered late payment, which is #5,000. However, you must have reserved your seat regardless of when and how you choose to pay.
Who is the target audience?
Those who want to improve their brand via custom domain email (e.g you@yourdomain) for FREE even if they don’t have a website.
Imagine if your Business Name is Custom Domain Services Limited, and you having your own Custom Domain Email Address as: email@example.com or firstname.lastname@example.org even if you don’t have a website. And the interesting part is that you can do this easily by yourself in less than 15 minutes.
What Will You Learn?
• Create and manage their Custom Domain Email Addresses for FREE without having to hire or pay a developer, and without a website
• Send Custom Mails to Clients, Prospects, Business Partners, Associates for FREE
• Receive Mails via the Custom Domain Email Addresses
• Automatic forwarding of emails incoming mails to their personal email addresses (e.g, email@example.com or You@gmail.com
• Set up automated responses for all incoming mails
What is the use?
-You can easily create and manage as many Custom Domain Email Addresses as you want by yourself within 5 minutes.
-You can send Custom Mails to your prospects, partners, clients, etc, such that a Custom Message with a Custom Email Address (firstname.lastname@example.org) is received by your recipient.
-You can use the Custom Domain Email Address to receive mails from your partners, prospects, clients, etc.
-Any mail you receive through your Custom Domain Email Address can be forwarded instantly to your personal email address, e.g., your Gmail or Yahoo Mail Address, such that all the emails sent to your Custom Email Address (email@example.com) are also copied to your personal email address.
-You can create auto responses for any of your Custom Domain Email addresses, such that if anyone sends an email to you, they get a reply instantly even while you’re sleeping. The message will go to them directly from your Custom Domain Email Address.
These are great ways of promoting your brand
This will obviously take your brand to the next level in business. With this, you can easily win a lot of contracts. You can’t imagine how many contracts you have lost by using your personal email address.
Branding pivotal role in business will always make the difference between the perceived value of two businesses by potential customers. For instance, imagine printing your business card or marketing flyer or banner and having your prospective customers reach you via your personal email address such as firstname.lastname@example.org or email@example.com. This is not only unprofessional but shows your level of unseriousness in the competitive market by promoting Yahoo or Gmail at the expense of your own company name. Truth is some potential high-class clients will not take you serious!
However, creating brand equity can be very expensive especially for small businesses. Having a custom email address like firstname.lastname@example.org on the average cost $4/user/month. This means having one custom email address for your company/business normally cost $48 (N17,280) per annum. Imagine having need for 2 or more custom email addresses, you sure will find it too expensive. Question is can you have a custom email address for your business/company for free?
The answer is YES! But many do not know how. That is why Edusearch Consulting has decided to assist as many as are willing to improve their corporate brand to attract those that matter most through this training.
Course Outline includes:
Other Features include:
REGISTER BELOW FOR YOUR SEAT RESERVATION
Time: Weekdays 10am – 1pm
Weekends 4pm – 7pm
Venue: Ifako-Ijaiye, Lagos
You are only expected to submit this reservation request if you will be available for the training. Training is 100% practical in a very conducive environment. Training cost is N3,000 only. No hidden charges! Kindly make payment to the bank account below 24 hours before your selected training date. PLEASE NOTE THAT SEAT RESERVATION WITHOUT PAYMENT WILL MEAN N5,000 TRAINING COST AT THE VENUE.
Bank Details: Account Name: Edusearch Global Network Limited Account Number: 2030063258 Bank Name: Parallex MFB (for Mobile App & Internet Banking Transfers Only)
This free course is a 4-part lesson series that reveals:
To access the lesson, kindly complete the form below to obtain your password via sms as well as your toolkit and bonus material via email: