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NEW AUDIENCE

The world is like a strange magical capsule that keeps on shifting its pattern whimsically. Every age it acquires a new pattern dictated by its taste, never respecting the systems affected in it. But these systems soon to learn give themselves into the capsule’s whims to survive.

The world of information is not far from this whimsical capsule and its changing patterns; every new age has suggested a new pattern of dissemination. In the preceding age, print medium of relaying was held in awe and patronage. But the rise of technology, especially digital technology, has suggested a new pattern of a culture whose unchallenged efficiency at rendering previously stressful tasks effortlessly and efficiently has been so far welcomed globally and turned everyone’s attention to itself.

This is the case with audiences of information who are now courting this new culture — the digital culture for information, instead of the traditional print and electronic media. It behooves the practitioner of journalism, the profession equipped with the means of dissemination of information, to translate his method into this new pattern.

Although it’s argued that the medium is insufficient at the task, but this is understandable considering its newness. but against this setback, the advantages of this form is multitudinous: it saves time; it supports efficient retrieval and archival of information; it demystifies the problem associated with publishing; it is creative and interesting; it has gained tremendous patronage; it is easier.

Hence, any practitioner who wishes to employ this medium does not have to be bugged down by the rigour of learning computing codes for it is as simple as any chore performed day-to-day like sending of emails and the likes. The sole requirement to capture this new audience is just a change of mentality.

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Click to download our special gift to you on a day like this. Or copy and paste the following URL if link isn’t working- http://www.reachoutnigeria.org/download/?id=KainosKtisis

Happy Independence Day

From all of us at Edusearch Global Network Limited.

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October 1, 2018 · 3:59 PM

Strategies for High ROI from Facebook PPC Advertising Campaigns

Running ads on Facebook can make your entrepreneurial dreams come true or can be a nightmare. It all depends on your Facebook Advertising Strategies.

Let’s start from the beginning. Facebook is a pay-per-click marketing channel. This means that you’ll be paying every time someone clicks on your ads. You can also be charged based on ad impressions, video views, and other metrics.

Having a solid Facebook PPC (pay-per-click) strategy helps you to get more people to your website and increase the sales revenue.

Consult a management expert today

But what makes a good Facebook PPC strategy?

After managing tens of Facebook ad campaigns, I can tell you this: The perfect Facebook ad strategy includes both successes and failures.

You can’t have one without the other.

However, you should also create yourself a safety net by applying multiple Facebook PPC strategies at once.

If one strategy fails, you’ve still got others that bring you the results.

Up next, I’m going to share one of the Facebook advertising strategies that in my experience often deliver a positive return on investment.

Are you ready to step up your Facebook ad game?

#1 Strategy: Experiment With New Ad Placements

When analyzing Facebook advertising costs, it was found that your cost-per-click can vary by 700%, depending on the ad placement you’re using.

For example, displaying your Facebook ads to people via the Audience Network is way cheaper than advertising on Instagram.

However, the lowest cost-per-click price doesn’t always guarantee the best results.

You can experiment with different Facebook ad placements to find out which one has the lowest cost-per-conversion and the highest ROI.

Currently, there are nine different Facebook ad placements available in the Ads Manager:

  • Facebook Desktop Newsfeed
  • Facebook Mobile Newsfeed
  • The Right-hand Column
  • Facebook Instant Articles
  • Facebook In-Stream Videos
  • Facebook Suggested Videos
  • Instagram Feed
  • Instagram Stories
  • Facebook Audience Network

For example, the Instant Articles ad placement lets you place your Facebook ads into the instant article feeds of mobile Facebook users.

instant article

Here’s how a Facebook mobile ad looks inside an instant article.

instant article2

While Facebook news feeds are the most widely used ad placement, it doesn’t mean you couldn’t benefit from other platforms, such as Instagram ads or offers displayed among Facebook Suggested Videos.

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Refer A Friend

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August 6, 2018 · 4:36 PM

Short Courses and Workshop Sessions

via Short Courses and Workshop Sessions

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August 6, 2018 · 4:17 PM

How to raise capital for any business: Lessons 1, 2, 3, & 4

How to raise capital

This free course is a 4-part lesson series that reveals:

  • The most dangerous Mental Roadblocks that hold many entrepreneurs back from attracting the capital they need for their business;
  • The 5 BIG reasons investors and funding organisations are keen to release billions of dollars in funding every year;
  • The 4 Major Categories investors use to classify and evaluate businesses that approach them for funding;
  • The Top 15 Sources of Funding you should target to raise capital;
  • The Good and Bad sides of each source of funding so you can make objective choices and decisions about the right source of funding for your business;
  • Real-life examples and success stories of entrepreneurs who have successfully raised funding for their businesses;
  • The SUCCESS FORMULA for attracting investors to fund your business;
  • The 10 Most Important Things investors are looking for in any business before they invest;
  • Practical Tips for identifying, targeting, approaching and attracting the right investors to fund your business; and
  • The 5 most common mistakes you should avoid when you’re raising funding for your business.

To access the lesson, kindly complete the form below to obtain your password via sms as well as your toolkit and bonus material via email:

 

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How to raise capital for any business: Lesson 1

How to raise capital

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To access the complete 4 lessons, see our next post.

 

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April 6, 2018 · 8:02 PM

Why Class and Social Status is a thing of the mind. It is subjective!

Source: Why Class and Social Status is a thing of the mind. It is subjective!

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Growth Techniques

It is always said that if you are not growing you are dying in life. Nelson Mandela stated that “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.” One way to grow and to make improvements is by reading and self-improving. We offer training services in Business Growth and Personal Development that you can be part of that will change your career. The biggest question I have for you is are you ready for growth?

Growth Techniques

Here are 9 Tips:

1. Look around you and watch how people behave in various circumstances. Watch the people you meet at home, work, at the supermarket, on the bus, train and on the street. You may also watch and learn from people being interviewed on TV.

2. Watch how people talk, walk and react, and how they are treated by others.

3. Pay attention to the way people use their voice and how they react to other people’s voices. Watch how you feel and how you react when people shout, or speak softly. Watch what happens when people get angry, restless and upset, and what happens to you and others, when they are calm and relaxed.

 

4. If you do not like what you see, analyze why you do not like it, and then analyze your own behavior to find out, whether you behave in the same way. Be honest and impartial in your analysis.

5. When you discover that you possess some of these undesirable traits of character and behavior, affirm to yourself often that every time you catch yourself indulging in these traits or behavior, you are going to be aware of them, and do your best to avoid them.

 

6. Play in your mind a mental scene of how you would like to behave. Repeat it several times a day, every day.

7. When you detect in someone a sort of behavior or character traits you like and desire to possess, try to act in a similar way. Here too, visualize several times each day a scene, where you act and behave in that different way.

8. Think and visualize over and again in your mind how you would like to act and behave. Constantly, remind yourself of the changes you desire to make, and strive to act according to them. Every time that you find yourself acting according to your old habit, remember your decision to change and improve, and act accordingly.

9. Do not be disappointed or frustrated if you do not attain fast results. It does not matter how many times you fail or forget to behave as you desired. Persevere with your efforts and never give up, and you will begin to see how you and your life change.

We are here to be a catalyst for your career and personal growth, to take advantage of our platform please review our offerings here: http://www.edusearchuk.com/services

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