Category Archives: Management Issues

What You Must Do Before Taking That Business Decision: Survey

A survey may be your best choice when you need a quick and efficient way of getting information and you need to statistically validate information.

Think survey! Think EGNL!

Read more on our services at Edusearch Consulting

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The missing link between business activities and business success

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May 6, 2020 · 8:30 PM


Why is research important in business?

Research is a strategy that seeks to make basic discoveries and uncover new principles or factors so far not unknown or unrecognised. It is the systematic search for new knowledge.

A business research program is an increasingly popular way for companies to train and educate their managers and other employees in a vast array of different fields. Business research can pertain to economics, business strategy, and ethics, in fact, anything related to modern business and trade.

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Research is an important element in business management in many different ways as follows;

  1. Testing of new products: Business research tests the potential success of new products. Companies must know what types of products and services customers want before they market them. Market research will minimize risk – Market research can help shape a new product or service, identifying what is needed and ensure that the development of a product is highly focused on demand.
  2. Ensuring adequate distribution: Companies may also use business research to ensure the adequate distribution of their products. For example, a consumer products’ company may want to talk to retailers about all the different brands they sell. The results of the business research will help marketing managers determine where they need to increase their product distribution.
  3. Measuring advertising effectiveness: Companies use business research to determine the success of their advertising. For example, a milk manufacturer may want to know what percentage of the population saw its most recent television commercial. The milk company may find that more people become aware of its advertising the longer the television ad runs. The milk company may need to run its television advertisements at different times if few people have seen the commercials.
  4. Studying the competition: Companies often use business research to study key competitors in their markets. Companies will often start with secondary research information or information that is already available. For example, a software company may want to know the percentage of customers in the market who purchase its products versus competitors’ products. The researchers can then study the purchasing trends in the industry, striving to increase their company’s share of the market. Companies will often need to increase their market share in an industry to increase sales and profits.


Other benefits include:

Research is an essential part of any business that wants to offer products or services that are focused and well targeted. Business decisions that are based on good intelligence and good market research can minimize risk and pay dividends by making market research part and parcel of the business process.

Research creates benchmarks and helps you measure your progress – Unless you measure, you may not be able to gauge how well your business is performing. Early research may highlight glaring holes in your service or shortfalls in your product, regular market research will show if improvements are being made and, if positive, will help motivate a team.

Research will help you better communicate – Your current customers’ experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong.

Doing research in business management is vital as it helps a business plan for the future, based on what may have happened in the past. If carried out successfully it can help a company make informed plans on how to become more viable in its sector. Some business experts agree that looking to the future of business is very much about looking at the past. The two are interlinked and by carrying out research you are more likely to see a positive outcome in your chosen objective. In business, making ill-informed decisions may be very precarious as there may be too much money at risk or a company’s reputation may be put at stake.

Research is important in any business for it to stay competitive in the market. The foremost function of research is to provide a business with an outlet to accurately identify its customers. Through the surveys, a company can analyze the likes and dislikes of its target consumers. In addition to this, these studies can also give a business the opportunity to scrutinize its rivals in the industry and analyze and emulate key strategies that might likewise help in its operations.

Research provides a business with a chance to update itself on the latest market trends; such knowledge will prove helpful in the formulating of useful concepts and tactics for success in the market. All things considered, it is through research that a business is able to make educated and informed decisions.

Research helps the business to improve the productivity, lower the cost and save time and retain the expertise of their core competencies and this through research discovery of new technology and development which leads to the development of innovative management system for future growth.

Research helps the business to continually revise their design and range the product due to continuous technological changes and changing preference of customers.

It also helps in the recruitment of employees. It’s through research that human resource managers are able to identify and recruit skilled manpower. Proper recruitment of employees with the right skills and attitudes helps the firm to increase its productivity levels. Research for the right employees can be got via the internet, consultancy firms and institutions of higher learning.

Research helps the firm to get the right supplier at the right price and at the right time. A proper supplier selection enables the firm to get or acquire high-quality raw materials which result in the production of high-quality products that are consumed by the end user. Also reliable and efficient suppliers help a firm to perform effectively as supplies will be got in time.

In conclusion, every organization needs to conduct research, and small budgets are no excuse for lack of a research plan. By starting out with some easily accessible resources, you can begin to develop better marketing strategies that can position you for market growth.

Email to consult Edusearch Global Network Limited for expertise in business research services with the most appropriate methodology possible. Edusearch Global Network Limited is a growing business and management research firm based in the UK, US, Canada, Australia, New Zealand, India, South Africa, and Nigeria, building capacity and informing best practices in the business research field globally.

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Building Momentum For Growth: SEMINAR 1- Highlights

Some religious myths about business growth:

1. Growth can happen by believing only…
NO, faith without works is dead!

2. Growth can happen by praying only…
NO, prayer only makes power (divine impetus, ability, grace, momentum, propulsion, impulsion, force, motive force, driving force, drive, thrust, continuing motion, energy, push, steam, strength, motivation, stimulus, incitement, incentive, inducement, inspiration, encouragement, boost; urging, pressing, goading, spurring, prodding) available to put to work the revealed principles and means for growth to happen.

3. Growth can happen by simply sowing seeds…
NO, sowing seeds only connects & keeps you to the vision. Where your treasure is, there your heart will be also.

4. Growth happens when you keep confessing it…
NO, your confession only augments your conviction to do or put to work these revealed principles and means.

General myths about business growth:

1. You can achieve growth independently…
NO, growth is a compound phenomenon that requires a team-work, divine or external body or force. There is need to seek professional expert advice (business advisory services), network with others in the same field of business, go into strategic alliances and partnerships that is well informed, belong to a business related association, go for more knowledge by attending seminars, trainings, a relevant business school and more importantly, belong to a group of people who have a walking relationship with God.

2. A couple of efforts directed at growth can bring about growth…
NO, growth is the PROCESS of increasing in size, number, value, or strength. Process means a series of actions or steps taken in order to achieve a particular end.

3. Growth happens only when there is large funding (huge capital)…
NO, huge capital can lead to a catastrophe (disaster) when there is no structure on ground to engineer and sustain business growth.

The truth about business growth:

– Growth is the product of continuous conscious effort. Hence, the need to consciously build a culture based on revealed principles and means…

– In a bid not to pay the price of discipline required in building such culture, some business men follow short-cuts by consulting spiritualists to engineer business growth, which last but for a moment leading to drastic business failure in the end.

– Unless the LORD builds the house, those who build it labor in vain… Psalm 127:4. Spirituality CANNOT be ruled-out! God is the author of growth. He has already revealed to us certain principles and means by which growth is inevitable. GROWTH IS NOT BUILT IN A DAY!

* First step is you must be determined (resolute) to grow by tenaciously following the revealed principles and means. Also, there has to be a vision you are passionate about and a related mission you are committed to. Proverbs 29:18 – Where there is no vision (revelation), people cast off restraint (discipline)… meaning you easily sway from the continuous building of a business culture based on the revealed principles and means. Also your vision must have a connection to God the source of lasting growth (sustainable growth).

* Second step is you must understand these principles and how they work… how they translate into ‘Solow residual’ for the business. The Solow residual is the portion of an economy’s (for the purpose of this seminar, business’ or company’s) output growth that cannot be attributed to the accumulation of capital and labor, the factors of production. It is a measure of productivity growth that is usually referred to as total factor productivity (TFP). Total Factor Productivity (TFP) is the portion of output not explained by the amount of inputs used in production. … As such, its level is determined by how efficiently and intensely the inputs are utilized in production. TFP growth is usually measured by the Solow residual.

The question is what are these revealed principles and means?

Watch-Out for Seminar 2 in our next event on BUILDING MOMENTUM FOR GROWTH on Saturday 27th October

Time: 12noon – 2pm

Plan to be there live! Do not miss-out

Your membership of Abule-Egba Economic Forum and participation in these series will not only provide you with vital information about your own business growth but practically, professionally & spiritually assist with the appropriate plan to engineer and sustain your business growth. The implementation plan and follow-up process is our collective concern as a group. Help is here!!!

Kindly drop your comments and reactions so we know those who are with us. Very important!

God Bless You!

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Optimising Your Sales Potential

Making a living as an entrepreneur/self-employed/independent consultant doing business in Nigeria, you could save yourself thousands of wasted hours and much frustration and avoid countless blunders, including journeys down blind alleys, while you struggle to learn how to promote your products or services, and develop long-term client relationships. Earning livelihood through either full or part time business can be void of continuous struggles. Struggling with sales is almost the norm for most small business owners in Nigeria talk more of business growth. You can decide to put a stop to your business struggle and learn what it takes to be outstanding and become continually accessible to your potential clients and target market.

sales potential

Our Aim:

To help you build a successful and rewarding business as a freelance/entrepreneur/business man or as an extra income venture by providing you with the necessary tools and know how to apply them to start and build a successful business.

Who should attend?

Are you considering running another business by the side while you are in that job?

Do you have a business idea you have probably previously tried-out but currently in a job and don’t like your boss?

Are you working with people whom you just do not care to be around?

Are you dissatisfied with your current income?

Do you feel underpaid?

Do you feel your potential is not currently utilised?

Do you prefer to always work at your best time and set your own fees?

Are you concerned about taking the big plunge of going into your own full-time business?

Do you want to make your income regular, running a sustainable business?

Or are you on your own but struggling with business without growth?

If your answer is yes to any of the questions above, then this training is for you!

Venue: Suite 29-30, 2nd Floor, Crossway Plaza, 3-5 Charity Road, New Oko-Oba, Lagos

Time: 10:00am – 04:00pm daily

For Enquiries, call Rose on 0815 851 2247 or Dapo on 0802 826 2309

What to expect

Day 1 –  Wednesday 19th July, 2017

  1. Learn practical techniques on how to get clients using six direct and ten indirect marketing methods.
  2. You will be taught how to write business proposals, sales pitch and other marketing contents effectively as sales tools.
  3. One-on-one session with top-flight business consultants.

Day 2 – Thursday 20th July, 2017

  1. Be exposed to a proven business model to increase your profitability.
  2. How to research.
  3. Opportunity to build your advisory network.

Other perks include:

  • Free handouts- 30 ways to increase your leadership effectiveness;
  • 7 ways to attract followship,
  • 7 ways to take charge in a crisis or high-risk situations,
  • 7 actions to develop your charisma,
  • 4 ways to build leadership self-confidence,
  • 5 action steps to motivate those you lead, and
  • Free bespoke proposals.

NB: The event fee of  $20 (approximately N7,500) is chargeable for each day of the event.

Payment can be made to:

Bank Name: FCMB

Account Name: Mayowa Odunnaike

Account Number: 0033344019

Once payment is made, proceed to fill the form below to register for the event.




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The Growth Process

“Without goals, and plans to reach them, you are like a ship that has set sail with no destination.”

-Fitzhugh Dodson

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March 19, 2016 · 2:15 AM

A presentation was made by Teingo Inko-Tariah on Building sustainable businesses through effective corporate governance at the event ACCEL by ASSEN, which was held on November 6, 2014 at The Dome. The presentation slides was published by Accord Legal. This is a must seen for every small business owner for action to aid business growth and development.Building sustainable businesses through effective corporate governance

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June 6, 2015 · 8:00 AM

How to manage complex change

Managing complex change

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Why Do People Prefer Gut Instinct to Research?

A recent online group discussion on Linkedin; The Marketing Research & Insights Group | Powered by Quirk’s triggered interesting comment from members of the group and I have decided to blog it on our page as you would find it interesting and informative too. The topic of discussion is: Why Do People Prefer Gut Instinct to Research? shared by Michaela Mora, PRC. Owner at Relevant Insights, LLC Dallas/Fort Worth Area whose specialty is Market Research.

The question is an article originally posted by Neal Cole on his blog site at

The following is what experts have to say and my response to the question:
  • Terry Grapentine

    Author, Applying Scientific Reasoning to the Field of Marketing; Principal, Grapentine Co.

    I don’t disagree with this article; however, over my nearly 40 years in the marketing research business, I’ve seen many examples of companies in the midwest (where I live) that have been very successful AND have never conducted a marketing research study. In pondering what common characteristics these companies share, I would say that they made a quality product and knew their customers well. Their products’ awareness was driven more by word-of-mouth and reputation than by advertising. Also, the head of the company was exceptionally smart, with excellent inductive reasoning skills.

  • Market Researcher and Consultant

    In general, good decision making should be based on a combination of syndicated research sources, custom consumer research, internal company sources/analyses, as well as gut instincts. Once all of the information is collected and insights obtained, people still have to decide what directions to take. Many times, all of the data and analyses and insights can be wonderful, but the decisions made (or the execution of those decisions) fail. Research that is conducted should not just be used to confirm a gut decision or direction; further research that is conducted should not be ignored if the findings and insights differ from the gut instincts of senior management.

  • Author, Applying Scientific Reasoning to the Field of Marketing; Principal, Grapentine Co.

    Bottom Line: all marketing decisions are based on inductive arguments that are composed of premises and a conclusion–the conclusion being the decision or recommendation. These decisions are inductive because even if the premises of the argument are all true, the conclusion (or decision) is not guaranteed to be true. The point I wanted to make in my earlier post is that some people are real good at making their inductive arguments successful, notwithstanding how many sources of information they have at their disposal.

  • Bennett Wolk

    Market Researcher and Consultant

    I have no doubt that some people can make their inductive arguments successful, if they spend enough marketing and company resources to make them happen (to get distribution, advertise, promotions, internal sales incentives, price reductions or sale prices, etc. etc.), but that might not be the best or most efficient use of those resources if the underlying arguments are really weak. Then, of course, how is success evaluated (profit margins, gross sales, etc.)?

  • Author, Applying Scientific Reasoning to the Field of Marketing; Principal, Grapentine Co.

    Another reason people prefer gut to research is that they don’t trust research–and I suspect that for some of them, that belief is justified.

  • User experience and consumer insight expert, Entrepreneur, Business Consultant

    Very interesting observation. As a UX research consultant, I have to always deal with the mentality of “I know it all” from business owners and educate them about how to integrate insights into decision making.

  • Mayowa Odunnaike

    Country Representative- Nigeria at D4M Contact Ltd

    Interestingly, I recently discuss this issue with a friend who owns a small business. From our discussion, I realised not all owner-manager are competitive minded. Not everyone is ambitious or ready to build a successful business at the expense of immediate profit.

    Some people bring their faith or religious belief into their business and majority belief in Que sera sera; meaning, what will be will be. And like Frank rightly said, some have the ‘I know it all’ attitude.

    Why do we do research?

    We want to be able to benchmark our strategies and operations with those of the competition.

    We are concerned about the need of the customers and how best we can appeal to them and meet their needs.

    We want to be able to maximise revenue and as such invariably maximise profitability rather than directly maximising profitability at the expense of increasing revenue.

    We want to be able to adopt best practices that will minimise cost and waste, increase productivity and generally improve business process efficiency.

    We want to always be abreast with related trends and maximise opportunities in the business environment while being on top of existing and/or possible threats.

    We want to be trend drivers rather than trend followers or worst-still trend neglectors within the industry we operate in to become the best- market leader.

    The probability of Gut Instinct working out to deliver intended result is always lower compared to engaging in systematic research.

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What you must know or do before entering into a Management Agreement

Individuals enter into management arrangements for business management functions. Some people might like to manage the business as they might not have enough resources to out-rightly purchase it.

Other reasons for entering into management arrangements are:

The owner doesn’t want to run the company and have somebody else run it instead without selling it, the would-be purchaser might want to test run the company prior to purchasing it;

The seller and purchaser have signed an agreement for the deal of the company having an extended settlement date but the purchaser wants to begin running the company immediately.

A few of the items which should be attended to when entering into a management deal for a company are:

Details of the parties and their various rights and duties

The goal of the management arrangement and the actions to be undertaken by the manager

The duration of the management agreement and any renewal of the agreement

Any fees to be paid to the company owner for letting the manager to manage the company

The remuneration of the manager and whether the manager will be entitled to the profit and additionally be responsible for any loss

Duties of the manager for repairs, maintenance and replacement of any equipment and chattel of the company

The operation of the company by the manager and maintenance of appropriate banking and bookkeeping records, and adherence to all applicable national and state laws

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