Author Archives: Edusearch Global Network Limited

About Edusearch Global Network Limited

Mayowa Odunnaike, B.Sc., M.Sc., MIBS Management Consultant Mayowa is the founding partner of Edusearch Consulting, a division of Edusearch Global Network Limited. He holds a Bachelor of Science (B.Sc. Hons) Degree in Accounting from Olabisi Onabanjo University, Nigeria. He attended the prestigious Leicester Business Academy where he studied Management Accounting at the postgraduate level and also did a postgraduate course in Research Methods for Business and Management in Leicester, UK. He also holds a Masters Degree (M.Sc.) in Management from Middlesex University, London. He is a full member of the Institute of Business Strategy. Mayowa has acquired over 10 years experience working in various roles with different organisations both in the UK and in Nigeria such as a Research Consultant (Edusearch Consult, Nigeria), Economic Analyst (London Borough of Barnet, UK), Researcher (Middlesex University Business School, UK), Marketing Manager (Honeypark Global Services Ltd., Nigeria), and rose to the post of the General Manager of Honeypark Resources Company, a small scale Management Consulting firm in Nigeria. He specialises in Business and Management Research, Corporate Planning and Business Strategy, Marketing Strategy, Digital Marketing and Project Management.

Click to download our special gift to you on a day like this. Or copy and paste the following URL if link isn’t working- http://www.reachoutnigeria.org/download/?id=KainosKtisis

Happy Independence Day

From all of us at Edusearch Global Network Limited.

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October 1, 2018 · 3:59 PM

Building Momentum For Growth: SEMINAR 1- Highlights

Some religious myths about business growth:

1. Growth can happen by believing only…
NO, faith without works is dead!

2. Growth can happen by praying only…
NO, prayer only makes power (divine impetus, ability, grace, momentum, propulsion, impulsion, force, motive force, driving force, drive, thrust, continuing motion, energy, push, steam, strength, motivation, stimulus, incitement, incentive, inducement, inspiration, encouragement, boost; urging, pressing, goading, spurring, prodding) available to put to work the revealed principles and means for growth to happen.

3. Growth can happen by simply sowing seeds…
NO, sowing seeds only connects & keeps you to the vision. Where your treasure is, there your heart will be also.

4. Growth happens when you keep confessing it…
NO, your confession only augments your conviction to do or put to work these revealed principles and means.

General myths about business growth:

1. You can achieve growth independently…
NO, growth is a compound phenomenon that requires a team-work, divine or external body or force. There is need to seek professional expert advice (business advisory services), network with others in the same field of business, go into strategic alliances and partnerships that is well informed, belong to a business related association, go for more knowledge by attending seminars, trainings, a relevant business school and more importantly, belong to a group of people who have a walking relationship with God.

2. A couple of efforts directed at growth can bring about growth…
NO, growth is the PROCESS of increasing in size, number, value, or strength. Process means a series of actions or steps taken in order to achieve a particular end.

3. Growth happens only when there is large funding (huge capital)…
NO, huge capital can lead to a catastrophe (disaster) when there is no structure on ground to engineer and sustain business growth.

The truth about business growth:

– Growth is the product of continuous conscious effort. Hence, the need to consciously build a culture based on revealed principles and means…

– In a bid not to pay the price of discipline required in building such culture, some business men follow short-cuts by consulting spiritualists to engineer business growth, which last but for a moment leading to drastic business failure in the end.

– Unless the LORD builds the house, those who build it labor in vain… Psalm 127:4. Spirituality CANNOT be ruled-out! God is the author of growth. He has already revealed to us certain principles and means by which growth is inevitable. GROWTH IS NOT BUILT IN A DAY!

* First step is you must be determined (resolute) to grow by tenaciously following the revealed principles and means. Also, there has to be a vision you are passionate about and a related mission you are committed to. Proverbs 29:18 – Where there is no vision (revelation), people cast off restraint (discipline)… meaning you easily sway from the continuous building of a business culture based on the revealed principles and means. Also your vision must have a connection to God the source of lasting growth (sustainable growth).

* Second step is you must understand these principles and how they work… how they translate into ‘Solow residual’ for the business. The Solow residual is the portion of an economy’s (for the purpose of this seminar, business’ or company’s) output growth that cannot be attributed to the accumulation of capital and labor, the factors of production. It is a measure of productivity growth that is usually referred to as total factor productivity (TFP). Total Factor Productivity (TFP) is the portion of output not explained by the amount of inputs used in production. … As such, its level is determined by how efficiently and intensely the inputs are utilized in production. TFP growth is usually measured by the Solow residual.

The question is what are these revealed principles and means?

Watch-Out for Seminar 2 in our next event on BUILDING MOMENTUM FOR GROWTH on Saturday 27th October

Time: 12noon – 2pm

Plan to be there live! Do not miss-out

Your membership of Abule-Egba Economic Forum and participation in these series will not only provide you with vital information about your own business growth but practically, professionally & spiritually assist with the appropriate plan to engineer and sustain your business growth. The implementation plan and follow-up process is our collective concern as a group. Help is here!!!

Kindly drop your comments and reactions so we know those who are with us. Very important!

God Bless You!

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Filed under Business support related issues, Management Issues, Scriptural principles to business

Strategies for High ROI from Facebook PPC Advertising Campaigns

Running ads on Facebook can make your entrepreneurial dreams come true or can be a nightmare. It all depends on your Facebook Advertising Strategies.

Let’s start from the beginning. Facebook is a pay-per-click marketing channel. This means that you’ll be paying every time someone clicks on your ads. You can also be charged based on ad impressions, video views, and other metrics.

Having a solid Facebook PPC (pay-per-click) strategy helps you to get more people to your website and increase the sales revenue.

Consult a management expert today

But what makes a good Facebook PPC strategy?

After managing tens of Facebook ad campaigns, I can tell you this: The perfect Facebook ad strategy includes both successes and failures.

You can’t have one without the other.

However, you should also create yourself a safety net by applying multiple Facebook PPC strategies at once.

If one strategy fails, you’ve still got others that bring you the results.

Up next, I’m going to share one of the Facebook advertising strategies that in my experience often deliver a positive return on investment.

Are you ready to step up your Facebook ad game?

#1 Strategy: Experiment With New Ad Placements

When analyzing Facebook advertising costs, it was found that your cost-per-click can vary by 700%, depending on the ad placement you’re using.

For example, displaying your Facebook ads to people via the Audience Network is way cheaper than advertising on Instagram.

However, the lowest cost-per-click price doesn’t always guarantee the best results.

You can experiment with different Facebook ad placements to find out which one has the lowest cost-per-conversion and the highest ROI.

Currently, there are nine different Facebook ad placements available in the Ads Manager:

  • Facebook Desktop Newsfeed
  • Facebook Mobile Newsfeed
  • The Right-hand Column
  • Facebook Instant Articles
  • Facebook In-Stream Videos
  • Facebook Suggested Videos
  • Instagram Feed
  • Instagram Stories
  • Facebook Audience Network

For example, the Instant Articles ad placement lets you place your Facebook ads into the instant article feeds of mobile Facebook users.

instant article

Here’s how a Facebook mobile ad looks inside an instant article.

instant article2

While Facebook news feeds are the most widely used ad placement, it doesn’t mean you couldn’t benefit from other platforms, such as Instagram ads or offers displayed among Facebook Suggested Videos.

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Relevance of Market Research

Is market research of any value to both an existing and a new business?

Edusearch Flyer

It is believed that accurate and thorough information is the foundation of all successful business ventures because it provides a wealth of information about prospective and existing customers, the product, the competition, and the industry in general. It allows business owners to determine the feasibility of a business before committing substantial resources to the venture.

In case you just dabbled into the business you are currently in without a professionally done market research, you lack what makes the difference in any endeavour; the right information is key! Get a free advice- stop struggling… go for knowledge about your customers, market, product, competition and the industry you are operating in. Engage the services of certified management consultants. The benefits far outweigh what it will cost you. Be wise!

Request for a price quote for a qualitative + quantitative market research today.

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August 25, 2018 · 8:00 AM

Refer A Friend

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August 6, 2018 · 4:36 PM

Short Courses and Workshop Sessions

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August 6, 2018 · 4:17 PM

How to raise capital for any business: Lessons 1, 2, 3, & 4

How to raise capital

This free course is a 4-part lesson series that reveals:

  • The most dangerous Mental Roadblocks that hold many entrepreneurs back from attracting the capital they need for their business;
  • The 5 BIG reasons investors and funding organisations are keen to release billions of dollars in funding every year;
  • The 4 Major Categories investors use to classify and evaluate businesses that approach them for funding;
  • The Top 15 Sources of Funding you should target to raise capital;
  • The Good and Bad sides of each source of funding so you can make objective choices and decisions about the right source of funding for your business;
  • Real-life examples and success stories of entrepreneurs who have successfully raised funding for their businesses;
  • The SUCCESS FORMULA for attracting investors to fund your business;
  • The 10 Most Important Things investors are looking for in any business before they invest;
  • Practical Tips for identifying, targeting, approaching and attracting the right investors to fund your business; and
  • The 5 most common mistakes you should avoid when you’re raising funding for your business.

To access the lesson, kindly complete the form below to obtain your password via sms as well as your toolkit and bonus material via email:

 

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