Business support related issues

What really is Marketing, how does it work, and how do you practise it?

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Marketing is about effective communication of your product to the public. And if you get your communication right, then your customers will make new connections, and their behaviour will become buying behaviour.  Marketing Management is defined by the American Marketing Association as “the process of planning and executing the conception, pricing, promotion, and distribution of …

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My business; My Child

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How you should treat your business and what to expect from it all depends on your perception of what it is to you. In practice, owner-managers perceive their business in two major ways; offspring or livestock. Seeing your business as your offspring and treating it as such will go a long way in determining it survival and how successful it will become.

Social Media – Putting All the Pieces Together

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Twitter and Facebook and Blogs..oh my! YouTube and LinkedIn and Amplify…oh my! Are you wondering how to fit all the pieces of the social media puzzle together? Are you feeling overwhelmed before you even get started? Social media doesn’t have to be overwhelming, you can keep it simple…yes, simple! There’s all the talk about social …

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