The world is like a strange magical capsule that keeps on shifting its pattern whimsically. Every age it acquires a new pattern dictated by its taste, never respecting the systems affected in it. But these systems soon to learn give themselves into the capsule’s whims to survive.

The world of information is not far from this whimsical capsule and its changing patterns; every new age has suggested a new pattern of dissemination. In the preceding age, print medium of relaying was held in awe and patronage. But the rise of technology, especially digital technology, has suggested a new pattern of a culture whose unchallenged efficiency at rendering previously stressful tasks effortlessly and efficiently has been so far welcomed globally and turned everyone’s attention to itself.

This is the case with audiences of information who are now courting this new culture — the digital culture for information, instead of the traditional print and electronic media. It behooves the practitioner of journalism, the profession equipped with the means of dissemination of information, to translate his method into this new pattern.

Although it’s argued that the medium is insufficient at the task, but this is understandable considering its newness. but against this setback, the advantages of this form is multitudinous: it saves time; it supports efficient retrieval and archival of information; it demystifies the problem associated with publishing; it is creative and interesting; it has gained tremendous patronage; it is easier.

Hence, any practitioner who wishes to employ this medium does not have to be bugged down by the rigour of learning computing codes for it is as simple as any chore performed day-to-day like sending of emails and the likes. The sole requirement to capture this new audience is just a change of mentality.

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