The link between marketing efforts and intended result is encapsulated in this quote:
“In marketing, result is always achieved based on the right action, aimed at the right audience at the right time.”
Therefore, if you truly want results, examine:
1. If your actions are right?
2. Are your actions directed or targeted at the right audience?
3. Are your actions made at the right time?
How do you know if it is right? Research will tell you if the 3 items above are right or not. You can not do without relevant data. Get relevant data, analyse data and act based on findings or insights from analysed data.
If you agree with this, knidly drop your comments or even practical examples from experience.