Running ads on Facebook can make your entrepreneurial dreams come true or can be a nightmare. It all depends on your Facebook Advertising Strategies.
Let’s start from the beginning. Facebook is a pay-per-click marketing channel. This means that you’ll be paying every time someone clicks on your ads. You can also be charged based on ad impressions, video views, and other metrics.
Having a solid Facebook PPC (pay-per-click) strategy helps you to get more people to your website and increase the sales revenue.
But what makes a good Facebook PPC strategy?
After managing tens of Facebook ad campaigns, I can tell you this: The perfect Facebook ad strategy includes both successes and failures.
You can’t have one without the other.
However, you should also create yourself a safety net by applying multiple Facebook PPC strategies at once.
If one strategy fails, you’ve still got others that bring you the results.
Up next, I’m going to share one of the Facebook advertising strategies that in my experience often deliver a positive return on investment.
Are you ready to step up your Facebook ad game?
#1 Strategy: Experiment With New Ad Placements
When analyzing Facebook advertising costs, it was found that your cost-per-click can vary by 700%, depending on the ad placement you’re using.
For example, displaying your Facebook ads to people via the Audience Network is way cheaper than advertising on Instagram.
However, the lowest cost-per-click price doesn’t always guarantee the best results.
You can experiment with different Facebook ad placements to find out which one has the lowest cost-per-conversion and the highest ROI.
Currently, there are nine different Facebook ad placements available in the Ads Manager:
- Facebook Desktop Newsfeed
- Facebook Mobile Newsfeed
- The Right-hand Column
- Facebook Instant Articles
- Facebook In-Stream Videos
- Facebook Suggested Videos
- Instagram Feed
- Instagram Stories
- Facebook Audience Network
For example, the Instant Articles ad placement lets you place your Facebook ads into the instant article feeds of mobile Facebook users.
Here’s how a Facebook mobile ad looks inside an instant article.
While Facebook news feeds are the most widely used ad placement, it doesn’t mean you couldn’t benefit from other platforms, such as Instagram ads or offers displayed among Facebook Suggested Videos.