Is market research of any value to both an existing and a new business?
It is believed that accurate and thorough information is the foundation of all successful business ventures because it provides a wealth of information about prospective and existing customers, the product, the competition, and the industry in general. It allows business owners to determine the feasibility of a business before committing substantial resources to the venture.
In case you just dabbled into the business you are currently in without a professionally done market research, you lack what makes the difference in any endeavour; the right information is key! Get a free advice- stop struggling… go for knowledge about your customers, market, product, competition and the industry you are operating in. Engage the services of certified management consultants. The benefits far outweigh what it will cost you. Be wise!