5 mistakes made when developing business vision

1. Thinking about it, not visualising it.

Your vision for your business needs to be as clear as if you were watching a movie – what can you see, what can you hear, how does it make you feel, who else is in the picture.  You get the drift.

The clearer your vision, the more it resonates with how you feel, the more likely you are to realize it.

The golden rule for your vision is that it must engage you emotionally – it must excite you.

2. Creating a vision that isn’t in alignment with your personal life.

One of the biggest hurdles that most business owners have, which when overcome will help them improve their grasp of strategy and focus, is creating a vision. More specifically, a vision that aligns their business and their life.

For example, don’t develop a vision for a global or even national company, if you don’t really want to travel.  Bad conflict! When this occurs, what happens is that the vision is never fulfilled, because somewhere deep in your sub-conscious you actually know that your desire not to travel is greater than your vision of a global company!

Your business is a core part of your life, so spending as much time as it takes to get your vision in focus is going to create alignment in everything you do to achieve it.

3. Not thinking big enough.

If you want to have a big life, you need a big vision. Don’t be scared of it – embrace it!

Your vision is a really big picture for everything in your life, and it needs to be big enough to inspire and motivate you into the future. It isn’t just a set of goals that you are aiming to achieve in the short term or the next few months.  It needs to be much bigger than that.  Remember the power of JFK’s big vision to put a man on the moon in a few relatively short years.

Big visions can create big actions, and big futures!  So go for it!

4. Not reinforcing it on a regular basis.

You need to spend time on a regular basis seeing the picture that you want to create.  The more you think about it, the more your actions will (consciously or sub-consciously) take you a step closer to realising your vision.

Your team also needs constant reminders of the vision they are working towards – put reminders around the office, make a corporate storyboard, do your own personal storyboard, talk in the future tense and not the conditional tense.  For example, when we have secured our first $1M piece of business with Acme Company, we will go to [somewhere fabulous] for a team celebration.  Don’t say, “if we secure ….then we will go…”.

5. Not living it.

‘Act as if’ is a powerful piece of advice.  ‘Act as if’ you are living your vision, that your company is winning million dollar projects, and feel how that feels.  Far more confident and successful than ‘hoping’ you win.

Act as if you’re already achieving your vision and that your business is ‘living’ the vision you’ve created – and you will get there.  Call it what you want, but it’s all about focus and never losing sight of what your focus is.

By John Barney

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